![]() ![]() There are three main elements of market orientation and they are competitor focus, cross-functional coordination, and customer orientation. Market orientation is achieved by the business when its culture is systematic and wholly committed to the development of better customer value. Presently, the trend has changed to abilities that facilitate consistent delivery of superior value to the consumer by the business. Previously, the competition was based on structural features such as economies of scale, broad product lines, and market power. For a business to accomplish superior performance, it is supposed to create and sustain a competitive advantage. The earliest forms of advertising still exist in today’s complicated age of social networking, keyword-targeted pay-per-click, and paid search placement advertising (Jones and Ryan 2009, p4). This permits them to connect with a wide variety of consumers in the market. Instead, they enhance these developments and provide marketers with more diversity. However, none of these developments are superior to the ones that existed before. What Marketing can do now that it could not do before The advancement in technology has affected the evolution of advertising (advertising is one of the key components of marketing) and it has considerably changed the manner in which organisations communicate with their clients? ![]() Technology has brought both benefits and challenges to marketing and thus, marketing is required to deal with these issues or challenges in the best way. These issues are of great importance since they have emerged with the advancement in technology. Marketing is further challenged to deal with the problems of great relevance such as main societal concerns, looking for the best ways for innovation, promoting the worth of marketing in the company, and understand the new marketplace (Day, Reibstein, and Wind 2009). The Wharton Challenge Wharton challenges marketing and he suggests that marketing closes the gap created by academic marketing it is also challenged to get more involved with the academic marketing practitioners. There are future prospects that these technologies will enhance how consumers and businesses interact. Despite the enormous benefits of these technologies, there are risks associated with them such as high cost and difficulty to implement (Anderson and Stang 2000, p7). ![]() Neuroscience has also found its place in marketing and it has been used to study the behaviour of consumers in regard to the technologies they use. In order to serve their customers better, businesses have initiated Internet programs that integrate Web users, mobile phone users (the consumers) and the products and services providers (the businesses). ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |